Ongoing Crisis Communication: Planning, Managing, and Responding

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication, covering prevention, response, and recovery across disciplines. The Sixth Edition includes new coverage of AI, risk management, social media, resilience training, and research from various fields.

Format: Paperback / softback
Length: 304 pages
Publication date: 08 March 2022
Publisher: SAGE Publications Inc

Ongoing Crisis Communication: Planning, Managing, and Responding offers an all-encompassing approach to crisis communication, encompassing the entire crisis management process and spanning various disciplines. This comprehensive and integrative text provides valuable insights into how crisis management can effectively prevent or mitigate the risks associated with crises, offering practical guidelines for responding to emergencies with the utmost professionalism and effectiveness.

The Sixth Edition of this esteemed text has been updated to include extensive coverage of emerging topics such as artificial intelligence and risk management, social media, community resilience training, and the latest research from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication.

In the first chapter, the book delves into the essential elements of crisis communication, including the definition and scope of crises, the importance of proactive planning, and the role of effective leadership in crisis management. It also explores the psychological impact of crises on individuals and organizations and the strategies for building resilience and maintaining a positive organizational culture.

The subsequent chapters provide detailed guidance on crisis communication planning, including risk assessment, scenario development, and communication strategies. The authors emphasize the importance of developing a crisis communication team and establishing clear lines of communication within and outside the organization. They also discuss the use of various communication channels, such as social media, traditional media, and internal communication, to disseminate information and engage with stakeholders.

In the third chapter, the book explores the management of crises during the actual event, emphasizing the importance of quick and decisive action. It provides practical tips for responding to emergencies, such as activating emergency response teams, establishing communication protocols, and managing public relations and media relations. The authors also discuss the importance of monitoring and evaluating the crisis response to identify areas for improvement and ensure that lessons learned are applied to future crisis situations.

The fourth chapter focuses on post-crisis communication, including the importance of rebuilding trust and repairing relationships with stakeholders. The authors discuss the strategies for communicating with affected individuals, communities, and the media and provide guidance on how to manage the long-term impact of a crisis on an organization's reputation and brand.

Throughout the book, real-world case studies and examples are used to illustrate the practical application of crisis communication principles. These case studies cover a wide range of industries and crisis scenarios, providing valuable insights into the challenges and opportunities associated with crisis management.

In conclusion, Ongoing Crisis Communication: Planning, Managing, and Responding is an essential resource for anyone involved in crisis management or public relations. It provides a comprehensive and interdisciplinary approach to crisis communication, covering the entire crisis management process from prevention to response and post-crisis recovery. With its updated coverage of emerging topics and real-world case studies, this text is an invaluable tool for professionals seeking to enhance their skills and knowledge in this field.

Weight: 522g
Dimension: 231 x 187 (mm)
ISBN-13: 9781071816646
Edition number: 6 Revised edition