Ecommerce Reimagined: Retail and Ecommerce in China

Ecommerce Reimagined: Retail and Ecommerce in China is a comprehensive guide to the $5.6 trillion retail market, offering insights and strategies for businesses and scholars interested in tapping into this rapidly growing sector.

Format: Paperback / softback
Length: 172 pages
Publication date: 30 March 2023
Publisher: Springer Verlag, Singapore

This book provides a comprehensive guide to the Chinese e-commerce market, catering to business professionals and scholars alike. With a retail market size of $5.6 trillion, China boasts the highest ecommerce penetration rate globally. In the wake of the COVID-19 pandemic, brands are allocating more resources to boost their online sales. Authored by a prominent figure within China's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China aims to address the increasing demand of entrepreneurs and businesses seeking to tap into China's vast market and provide valuable insights to students and academics interested in understanding the impact of e-commerce on the Chinese retail landscape.

China's retail market is a vast and lucrative opportunity for businesses, with a market size of $5.6 trillion and the highest ecommerce penetration rate in the world. The COVID-19 pandemic has accelerated this trend, as brands invest more in growing their online sales. Ecommerce Reimagined: Retail and Ecommerce in China is a valuable resource for entrepreneurs and businesses looking to tap into this market. Authored by a prominent figure within China's largest e-commerce platform, the book provides a comprehensive guide to the Chinese e-commerce landscape.

The book begins by providing an overview of the Chinese e-commerce market, including its size, growth, and key players. It then delves into the various aspects of e-commerce, such as payment systems, logistics, and marketing. The author offers practical insights and strategies for success in the Chinese e-commerce market, drawing on their extensive experience and expertise.

One of the key strengths of the book is its focus on the Chinese consumer. The author understands the unique needs and preferences of Chinese consumers and provides valuable advice on how to tailor your products and services to meet their demands. The book also discusses the challenges and opportunities that come with operating in the Chinese market, such as regulatory complexities, cultural differences, and competitive landscape.

Ecommerce Reimagined: Retail and Ecommerce in China is not only a valuable resource for businesses but also for students and academics interested in learning about the impact of e-commerce on the Chinese retail landscape. The book provides a comprehensive and up-to-date overview of the industry, and its insights are relevant to a wide range of fields, including marketing, logistics, and business management.

In conclusion, Ecommerce Reimagined: Retail and Ecommerce in China is a must-read for anyone interested in tapping into the Chinese e-commerce market. With its comprehensive guide, practical insights, and focus on the Chinese consumer, the book provides valuable resources for entrepreneurs, businesses, and students alike. Whether you are new to the industry or looking to expand your operations in China, this book is an essential tool for success.

Weight: 253g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811900051
Edition number: 1st ed. 2022