Doing Business in China

The fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China, including market entry, managing operations, and marketing. It provides a guide to understanding and interacting with government, new case studies, and an in-depth focus on internet marketing. It is updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives.

Format: Paperback / softback
Length: 192 pages
Publication date: 20 December 2022
Publisher: Taylor & Francis Ltd

The fifth edition of this highly successful textbook has undergone extensive revision to provide a comprehensive and practical framework for conducting business in China. Drawing upon the strengths of its predecessors and the author's extensive 30-year experience in China business, the book offers a comprehensive guide to market entry, operational management, and marketing in this unique social and cultural context.

Understanding and engaging with the Chinese government, both central and local, is crucial for foreign businesses seeking success in China. The book provides valuable insights on how to effectively navigate this complex landscape, including best practices for interacting with government entities.

In addition to its comprehensive coverage of market entry strategies, the book includes new and revised case studies that showcase successful companies that have entered and operated in China, such as Volkswagen, Hermes, Honeywell, and Diageo. These case studies provide valuable insights into the challenges and opportunities faced by international businesses in China.

A significant focus of the fifth edition is on internet marketing in China, a rapidly growing sector with immense potential for businesses. The book provides detailed insights into the strategies and techniques used by successful companies in this space, including social media marketing, e-commerce, and search engine optimization.

Choosing business partners and negotiating agreements is another critical aspect of conducting business in China. The book offers practical advice on how to identify and evaluate potential partners, as well as how to negotiate favorable terms and conditions. It also includes a section on dos and don'ts, providing valuable guidance on avoiding common pitfalls and mistakes.

To ensure its relevance and accuracy, the fifth edition of Doing Business in China has been updated to include information on recent government policy changes related to trade partnerships, commercial law, and anti-corruption drives. These updates reflect the evolving landscape of business in China and ensure that readers are equipped with the most up-to-date knowledge and insights.

As a preferred text for international students of Chinese business and management studies and for practitioners with an eye on China, the fifth edition of Doing Business in China continues to offer a comprehensive and practical guide to success in this dynamic market. Whether you are a seasoned business professional or a newcomer to the Chinese market, this book will provide you with the tools and knowledge necessary to navigate the complexities of doing business in China and achieve your business goals.

Weight: 336g
Dimension: 155 x 234 x 15 (mm)
ISBN-13: 9781032147642
Edition number: 5 ed